this year, Häagen-Dazs® is dedicating Free Cone Day to some of our hardest workers – the honey bees. so this May 9th, we won’t just be giving away free ice cream, we’ll be giving our flying friends some much needed recognition—and we’re inviting our fans to join us.
why we ♥ honey bees
at Häagen-Dazs, we’ve always been big supporters of the humble honey bee. not only do bees help pollinate over one-third of the world’s crops, they also help in the creation of one third of our most beloved flavors like strawberry, rocky road, mango, and even our classic vanilla. unfortunately, bee populations have been disappearing at an alarming rate for nearly a decade, putting the future of our food system at risk.
what we're doing
in order for bees to thrive, four things are critical: a year-long home, consistent food source, positive farming practices and advocacy. since 2008, we’ve been taking action to help save these critical workers through our Häagen-Dazs Loves Honey Bees initiative. to date we’ve donated over one million dollars to pollinator research and education. And most recently, in 2016, we installed 6-1/2 miles of permanent hedgerow (the largest in the US) at our almond supplier’s farm, giving honeybees a year-long home.
how you can help
you can start by helping us create some buzz this May 9th. get the word out to your community, family and friends about the critical role bees play in our ecosystem and the little things everyone can do to keep them buzzing, such as:
• planting native wildflowers, shrubs, or trees right where you live to provide a home for these hard working pollinators.
• protecting the homes they already have. Bees love untidy areas of gardens, tree stumps, and open sandy grounds. If you see these types of habitats, leave them be!
• spread the word this Free Cone Day, and help us continue the buzz for the rest of the year.
Free Cone Day is May 9th from 4-8.
find a Häagen-Dazs shop near you to show your support for the honeybees and enjoy a free scoop of your favorite bee-dependent flavor: GO TO STORE LOCATOR
Limit 1 kiddie scoop per guest. All other menu items are regular price. Free Cone Day offer may not be combined with any other offer or used as a discount on other items. Offer valid only on date and time specified, no exceptions. Guests who want to purchase items may bypass the line of people who are waiting for free scoops.