net worth*


liquid assets

*Exclusive of primary residence, personal automobile, or personal property


Range (Year) Cost
Initial Franchise Fee $30,000*
Travel & Living Expenses for Application $1,159
Travel & Living Expenses During Training $2,749
Leasehold Improvements $55,000 - $300,000
Deposits and Licenses $7,500 - $17,500
Equipment, Fixtures, & Furnishings $50,000 - $115,000
Opening Inventory $6,000 - $10,000
Insurance $1,500 - $2,500
Additional Working Capital Funds - 3 months $10,250 - $63,500
Total $164,518 - $542,768
Other Fees Cost
Royalty Fee 4% of Gross Sales
Local Marketing Contribution 1% of Gross Sales
General Marketing Contribution $5,520**

*Ask about our experienced operator and veteran discount opportunities. Please indicate your Military Status on our Get Started form.

** Amount for full year; paid in monthly installments. Can be adjusted in proportion to changes in the U.S. Consumer Price Index under a formula stated in the Franchise Agreement.

Note: The amount of your initial investment will vary depending upon a number of factors, including square footage and configuration (e.g. in-line, kiosk, etc.). A detailed explanation of the information presented here is contained in the Häagen-Dazs Franchising Disclosure Document (FDD). As part of your application, a credit report will be required.

Frequently Asked Questions

How much does it cost to open a Häagen-Dazs Shop?

The total investment necessary to begin operation of a traditional Häagen-Dazs Shop franchise is from $164,518 to $542,768 for new franchisees.

What are the initial franchise fee and royalty fees?

The Initial Franchise Fee is $30,000 unless you qualify for our VetFran program, which offers a $7500 discount or our experienced operator discount which offers a discount of $10,000. Our Royalty Fee is 4% of gross sales, our Local Marketing Contribution is 1% of gross sales and our General Marketing Contribution is currently $5520 per year.

How much money can I expect to make?

The average gross sales for a Häagen-Dazs shop, as stated in Item 19 of our FDD, was; $566,104 in 2018, $571,792 in 2019 and $ $304,517 in 2020 (COVID). This data is reflective of historical top-line sales information, based on the performance of a subset of Häagen-Dazs Shops during the these 3 calendar year periods. The subset of Shops used to compile this information consists of traditional Häagen-Dazs Shops that commenced operations on or before January 1, 2018 and were still operating as of December 31, 2020. Please see page 50 of our Franchise Disclosure Document (Item 19 – Financial Performance Representations) for complete information.