net worth*


liquid assets

*Exclusive of primary residence, personal automobile, or personal property


Range (Year) Cost
Initial Franchise Fee $30,000*
Travel & Living Expenses for Application $1,159
Travel & Living Expenses During Training $2,749
Leasehold Improvements $55,000 - $300,000
Deposits and Licenses $7,500 - $17,500
Equipment, Fixtures, & Furnishings $50,000 - $115,000
Opening Inventory $6,000 - $10,000
Insurance $1,500 - $2,500
Additional Working Capital Funds - 3 months $10,250 - $63,500
Total $164,518 - $542,768
Other Fees Cost
Royalty Fee 4% of Gross Sales
Local Marketing Contribution 1% of Gross Sales
General Marketing Contribution $5,520**

*Ask about our experienced operator and veteran discount opportunities. Please indicate your Military Status on our Get Started form.

** Amount for full year; paid in monthly installments. Can be adjusted in proportion to changes in the U.S. Consumer Price Index under a formula stated in the Franchise Agreement.

Note: The amount of your initial investment will vary depending upon a number of factors, including square footage and configuration (e.g. in-line, kiosk, etc.). A detailed explanation of the information presented here is contained in the Häagen-Dazs Franchising Disclosure Document (FDD). As part of your application, a credit report will be required.

Frequently Asked Questions

How much does it cost to open a Häagen-Dazs Shop?

The total investment necessary to begin operation of a traditional Häagen-Dazs Shop franchise is from $164,518 to $542,768 for new franchisees.

What are the initial franchise fee and royalty fees?

The Initial Franchise Fee is $30,000 unless you qualify for our VetFran program, which offers a $7500 discount or our experienced operator discount which offers a discount of $10,000. Our Royalty Fee is 4% of gross sales, our Local Marketing Contribution is 1% of gross sales and our General Marketing Contribution is currently $5520 per year.

How much money can I expect to make?

The average gross sales for a Häagen-Dazs shop, as stated in Item 19 of our FDD, is $501,531. This data is reflective of historical top-line sales information, based on the performance of a subset of Häagen-Dazs Shops during the 2018 calendar year. The subset of Shops used to compile this information consists of traditional Häagen-Dazs Shops that: (1) were in operation during all of the 2018 calendar year; and (2) with respect to which we received sales information for all of the 2018 calendar year. Please see page 54 of our Franchise Disclosure Document (Item 19 – Financial Performance Representations) for complete information.