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What makes Häagen-Dazs the world’s best ice cream?

Since 1960, our passion for crafting the perfect flavors and creamiest textures using only the finest ingredients is what has set the Häagen-Dazs brand apart. Using no artificial colors or flavors, we have never wavered on the principles that made us who we are from the very beginning. With an ongoing commitment to quality and innovation, the Häagen-Dazs brand continues to transform the finest ingredients into extraordinary ice cream experiences.

What are the menu offerings at a Häagen-Dazs Shop?

At Häagen-Dazs Shops guests can indulge in irresistible creations made with our super-premium ice cream, sorbet and non-dairy flavors. We offer a full menu of frozen desserts including waffle cones, shakes, Dazzler® sundaes, cookie ice cream sandwiches, ice cream cakes and fruit smoothies or guests can create their own custom dessert from a selection of up to 30 flavors and toppings.

What do our current franchisees say about Häagen-Dazs Shops?

In our most recent Franchise Business Review survey, our own franchisees recognized Häagen-Dazs for strength in Training & Support, Products & Services and Leadership & Core Values. An overwhelming amount of franchisees indicated that they enjoyed the organization, would do it again and would recommend Häagen-Dazs Shops. As a result, Häagen-Dazs was recognized by Franchise Business Review in the Top 40 Food & Beverage Franchises for franchisee satisfaction.

Do I need previous restaurant or franchising experience to become a Häagen-Dazs Shop franchisee?

No, you do not need any prior restaurant experience to open a Häagen-Dazs Shop. All we ask is that our franchisees share the passion that we have for the brand and the entrepreneurial drive to be an engage  franchisee.

What kind of training does Häagen-Dazs Shop provide?

Our nine-day Häagen-Dazs University course at our corporate training center in Minneapolis, MN will help you gain knowledge it takes to successfully operate your franchise. Not only will you learn the information needed to open your store, but you will also learn about the tools that Häagen-Dazs franchises utilize for point of sale, inventory, sales reporting, and more.

What are the initial franchise fees and royalty fees?

The Initial Franchise Fee is $30,000 unless you qualify for our VetFran program, which offers a $7,500 discount or our experienced operator discount which offers a discount of $10,000. Our Royalty Fee is 4% of gross sales, our Local Marketing Contribution is 1% of gross sales and our General Marketing Contribution is currently $5,520 per year.

How much money can I expect to make?

The average gross sales for a Häagen-Dazs Shop, as stated in our Franchise Disclosure Document (FDD), is $501,531. This data is reflective of historical top-line sales information, based on the performance of a subset of Häagen-Dazs Shops during the 2017 calendar year. Please see item 19 on page 54 of our Franchise Disclosure Document. We will provide you with the information on financial performance of a typical Häagen-Dazs Shop, as stated above and contained within item 19 of our FDD. You will also be provided the opportunity to speak with other Häagen-Dazs Shop franchisees during your application process.

Where is Häagen-Dazs looking to open new locations in the U.S.?

We are always looking to open a Häagen-Dazs Shop in new and emerging communities across the U.S. If you have a location in mind please feel free to share that with us. If you don’t have a location in mind, we’ll give you the tools so that you can engage in a due diligence process to evaluate its potential. We can also leverage our leasing relationships to help you find a location in an area you desire. A great site is really the best investment you can make in your business.

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