In 2017 we dedicated Free Cone Day to some of our hardest workers – the honey bees. We didn’t just give away free ice cream. We gave our flying friends some much needed recognition and we invited our fans to join us by spreading the word.
why we ♥ honey bees
At Häagen-Dazs, we’ve always been big defenders of the humble bee. Not only do bees help pollinate over one third of the world’s crops, they also help in the creation of one third of our most beloved flavors like Strawberry, Rocky Road, Mango, and even our classic Vanilla. Unfortunately, in the past few years, the bee population has been disappearing at an alarming rate for nearly a decade, putting the future of our food system at risk.
what we're doing
In order for bees to grow successfully, four things are critical: a year-long home, consistent food source, positive farming practices as well as defense and support. Since 2008, we’ve been taking steps to help save these very important workers through our Häagen-Dazs Loves Honey Bees initiative. To date we’ve donated over one million dollars to pollinator education and research. And most recently, in 2016, we installed 6-1/2 miles of permanent hedgerow (the largest in the US) at the farm of our almond supplier, and in doing so have created a habitat for the bees for the whole year.
how you can help
You can start by getting the word out to your community, family and friends about the critical role bees play in our ecosystem and the little things everyone can do to keep them buzzing from here to there, such as:
• Planting native wildflowers, shrubs, or trees right where you live to provide a home for these pollinators that work so hard.
• Protecting the habitats of the bees. Bees love imperfect areas of gardens, tree stumps, and open sandy grounds. If you see any of these types of habitats, don’t change them!
• Help us continue to spread the buzz all year long.
Join us next Free Cone Day
Click here to find out all you need to know about your next chance to get a free cone.