Our history

For more than 50 years, our passion for crafting the perfect flavors and creamiest textures using only the finest ingredients is what has set the Häagen-Dazs® brand apart. We’ve never wavered on the principles that made us who we are from the very beginning. Today, the Häagen-Dazs® brand continues to transform the finest ingredients into extraordinary experiences bite by bite.


Reuben Mattus had a vision for changing the world of ice cream. At a time when others were cutting corners and pumping their ice cream with air, Mattus set out to do something better. Using only the finest ingredients, his rich, velvety ice cream created a category all its own. With three simple flavors -- Vanilla, Chocolate and Coffee - the Häagen-Dazs® brand was born.

1960: Reuben Mattus

When Mattus set his sights on Strawberry, he knew that only the best varietal would do. It took him six years to find the perfect sweet red berries for his ice cream. He launched the flavor in 1966, and over 50 years later, our dedication to using the finest berries has made our Strawberry ice cream a fan favorite.

1966: Strawberry

Reuben’s daughter Doris opens the first Häagen-Dazs® shop in Brooklyn Heights, NY, introducing Brooklynites to his delicious, velvety ice cream in every hand-pulled scoop. The shop on Montague Street remains today.

1976: Doris opens the first Häagen-Dazs shop

On Valentine’s Day, Häagen-Dazs® introduces bars, a whole new line to love.

1986: introduced bars

Just two years after the introduction of bars, Häagen-Dazs® launched the Vanilla Milk Chocolate Almond flavor. The new bar combined the creamy vanilla ice cream that Häagen-Dazs® fans have loved for years with an irresistible crunch of almonds and milk chocolate, placing it in stores and fans’ hearts everywhere.

1988: Häagen-Dazs launched the Vanilla Milk Chocolate Almond flavor

The Häagen-Dazs® brand brings perfectly balanced flavors and true indulgence to a new line with the launch of frozen yogurt.

1988: Häagen-Dazs launched the Vanilla Milk Chocolate Almond flavor

Fans of fruit rejoice with the launch of Häagen-Dazs® Sorbet.

1993: Häagen-Dazs Sorbet

Forever seeking inspiration, Häagen-Dazs® discovered Dulce de Leche in South America. We set out to recreate the regional favorite as ice cream, but finding balance between texture and flavor proved challenging. In the spirit of innovation, Häagen-Dazs® developed its own thicker, richer caramel that holds up to the ice cream and still transports you to another place.

1998: discovered Dulce de Leche in South America

Häagen-Dazs® is committed to using only the best ingredients the world has to offer. So we knew we had to act when the bees that pollinate one-third of the foods we eat, including many of the ingredients we use every day, started to struggle. To date, we’ve donated more than $1,000,000 to keep them buzzing, and to keep our ice cream as sweet as it’s always been.

2008: the best ingredients started to struggle

Häagen-Dazs® falls in love with the creamy texture of gelato. Inspired, we set out to make our own version, bringing a little Italian flair to the freezer.

2013: creamy texture of gelato

Häagen-Dazs® begins phasing out GMO ingredients from its products and sets a goal to transition out all GMO ingredients from every flavor. Today, flavors made with no GMO ingredients include vanilla, vanilla bean, strawberry, rum raisin, chocolate chocolate chip, pineapple coconut, coffee, chocolate and chocolate peanut butter.

2016: out GMO ingredients